Adlabs Imagica partners with tour operators to attract Indian travellers : - Collaborates with Kesari Tours Pvt Ltd and Neeta Tours and Travels among others

Mumbai, April 2nd, 2013: Adlabs Imagica has announced its tour partners as a part of the travel and trade programme to maximize tourist footfalls to its theme park. While the engagement with the travel ecosystem will be a long term one, Adlabs Imagica aim’s to have a strong trade education program in key markets including Mumbai, Pune, Ahmedabad and Delhi.

Adlabs Imagica has tied up with the leading names in the travel industry including Kesari Tours Pvt Ltd. and Neeta Tours and Travels from key markets across the country, roping them in as Preferred Sales Agents (PSAs) for the theme park. The company has also looked at various hospitality partners to facilitate our customers’ holiday plans.  Kesari a strong national player will help drive tour groups on a daily basis to the park, in addition to integrating Imagica into the various packages they offer. Neeta on the other hand will leverage its grass root level connect with travel agents with specific focus on Maharashtra, Gujarat, Rajasthan, Madhya Pradesh, Goa, Andhra Pradesh and Karnataka. In addition Neeta will create combined packages (travel + park) leveraging its massive bus network digitally & across their travel agent network

Classified as a ‘Mega Tourism Destination’ by the Maharashtra Tourism Development Corporation, Adlabs Imagica is leaving no stone unturned to promote itself through its PSAs. 

Manmohan Shetty

Manmohan Shetty, Chairman at Adlabs Entertainment Limited says, “We are excited that our entertainment theme park is finally ready to open on 18th April. We want Adlabs Imagica to be associated as an ideal family destination where there is something available for everyone. Continuous endeavors will be undertaken to ensure we are bettering our travel liaisons in order to provide the customer with a wholesome experience.”

Spread across 110 acres, the theme park will have 18 attractions, motion stimulation rides, 4 restaurants, and retail options among others. Adlabs Imagica has also introduced a unique B2B portal where all our Travel partners will have individual logins and accounts enabling them to resell Adlabs Imagica tickets and packages. An advanced tracking and reporting structure has been built to facilitate them to keep a track on their entire sales and credit history. 

Pooja Shetty Deora, the Joint Managing Director at Adlabs

Pooja Shetty Deora

Entertainment Limited says, “ADLABS Imagica has been extremely well received by the travel and trade fraternity. With current options to sell packages only for hotels, trains, buses and flight tickets, ADLABS Imagica comes in as a welcome option for the travel operators to develop innovative packages and look forward to a new and never before destination to sell to their customers. We are going to be inviting people from the trade for a familiarization trip to the park to help them experience it and enable them to sell it better.”

One of the other important highlights from a travel trade point of view is that Adlabs Imagica is a 365 day, all weather destinations. The area is season agnostic with high tourist traffic even during peak monsoons making it relevant all year round. This helps the travel operators not only to enhance their sales during peak seasons, but also drive sales during the otherwise non-peak times of the year. The convenient location of the Park and being almost equidistant from both Mumbai and Pune, serves as a perfect getaway for the locals from both these cities without spending much time in commuting.

Adlabs Imagica’s PSAs also include Pathfinders Holidays Pvt Ltd from Ahmedabad, Bhagyashree Travels Pvt Ltd from Pune and Lohana Tours Pvt Ltd from Mumbai among others. Neeta Tours and Travels will also provide shuttle bus services to and from the park to Mumbai & Pune on the weekends packaged with the park tickets. 

About Adlabs Imagica: 

Adlabs Imagica is the flagship venture of Adlabs Entertainment Limited (AEL). AEL is promoted by Mr. Manmohan Shetty. Adlabs Imagica is now poised to be India’s first theme park destination, offering entertainment, fun, action, relaxation, dining, theme park merchandise and accommodation at a single location. The group has assembled a highly diversified and multi-dimensional team for development and implementation of the project. This theme park will be a celebration of the family entertainment and international wholesome experience that will now be available in India. The entire development is spread across 110 acres between Mumbai and Pune on the Mumbai Pune Expressway. For further details please check www.adlabsimagica.com 

For queries,  contact

Radhika Mehta | Genesis Burson Marsteller | 9619200115 | radhika.mehta@bm.com

Aabeer Choudhury | Genesis Burson Marsteller | 9930943990 | aabeer.choudhury@bm.com